The founder and creator of Bost Custom Lures is Gerry Bost. He has been in the plastic industry for over 30 years. He has been designing and creating lures for 19 years. He has developed many different styles and types of lures. He was the first creator of JET type lures where you did not have to drill them. He created many different types of slants,cups,chuggers,pushers,darts and teasers.Gerry's lures have been published in magazine articles and sport fishing shows. His expertice in plastics has helped create a crystal clear trolling lure that is very strong and willn't fade. The only thing you have to worry about is if the fish steals the lure! Most pro's use these lures in the annual BBC tournament,Rum Cay, Treasure Cay, and other pro championship tournaments.These lures have caught many record prize winning fish throughout the world.